Market Entry Partners
Winning
in new
markets
Founded in 2018, investDO Market Entry Partners is a Service as a Solution partner created by experienced European entrepreneurs to enable overseas companies to successfully enter the GCC.
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The GCC, and the UAE in particular has a dynamic economy, which is rapidly diversifying as it aims to transform itself into a knowledge economy over the next decade. The region’s openness to international business with an ultra-low tax environment, young and dynamic population, strategic location and governments hungry for foreign investment, has created a new land of opportunities and has lead thousands of overseas companies to join the gold rush.
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Yet despite the amazing potential to build a profitable business in the region, many overseas businesses have failed, losing significant amounts of money along the way, and even damaging their brands in the process.
As entrepreneurs with 7 successful and profitable companies and 17 brands in our portfolio, we have built a playbook based on real, hands-on experience of what it takes to set up and establish successful, sustainable and profitable businesses in this region, along the way, massively mitigating risk and enabled long-term, sustainable growth.
Working with investDO MEP is much more than developing strategies for market entry – but what makes us different is our razor-sharp focus on execution. investDO MEP has the right people with the right skills and experience to deliver the results that your business needs to win in this region.
Challenges and Pitfalls
We have learned through our own experience in our own businesses and have seen repeatedly with businesses that have tried to enter the region, that despite the amazing potential to build a profitable business in the region, there are significant challenges and risks when doing business in the GCC that have lead many overseas businesses fail. Below are some of the challenges that your business will experience: ​
1.
Failure to understand the market
​It may work back home, but the product, the label, who will buy and who will sell, may well be different in the GCC. investDO MEP will make sure you fully understand the market.
2.
Fail to plan, plan to fail.
The investDO MEP team will work in collaboration with your team to develop the most appropriate market entry strategy and business model for your business and brand, utilising L2R dynamic business model, built around your business strategy.
3.
Beware the Sharks
Perceived as a land of opportunity, the region attracts more than it’s fair share of opportunists and sharks, ready to prey on the innocent. investDO MEP will be your trusted lieutenant on your side with only your interests at heart.
4.
Show me the money
The GCC is a region low on trust. investDO has been around long enough to have built a track record with the leading financial institutions, enabling a quick and easy bank setup and access to finance and credit.
5.
A great product, but doesn’t sell
You know your products inside out so do you trust a distributor to sell your products to your customers?
investDO MEP will ensure that your products are distributed by the appropriate distribution partner to give maximum exposure to your brand.
6.
A great product, but doesn’t sell
You know your products inside out so do you trust a distributor to sell your products to your customers?
investDO MEP will ensure that your products are distributed by the appropriate distribution partner to give maximum exposure to your brand.
7.
Speaking the language
Arabic is the official language, and investDO MEP has a multicultural team to overcome the barriers that not knowing the language can bring.
8.
Speaking the language
Arabic is the official language, and investDO MEP has a multicultural team to overcome the barriers that not knowing the language can bring.
9.
Adhering to the culture
The local culture is tied to Islamic traditions. investDO MEP Executive Assistant service will ease the transition from the home country to the GCC
10.
Always keep your finger on the pulse
investDO MEP will work with your team to put in place polices and controls, with the appropriate tech to enable your team to manage results throughout the business.
How we do this.
investDO MEP collaborate closely with your team through an approach that’s thorough, action-oriented and results driven and inclusive. From as little as bespoke targeted market research and opportunity analysis, to complete turnkey solutions including commercialisation, go-to-market strategies, importing or local manufacturing, technical due diligence, compliance, product registration, company set-up, recruitment, sales, logistics and finance and interim management, investDO MEP minimizes the risk of market entry failure and maximizes market opportunities.
SaaS
Service as a service
Whether you choose to enter the GCC market 100% Lean or 100% Rich, investDO Market Entry Partners will support your journey with our SaaS providers:
